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This Coneflower is a high impact perennial. As the name may suggest it has been bred to produce upright well branched stems that result in more flowers per plant. Flowers have luminous golden yellow centres surrounded by a skirt of wide pure white petals. The compact habit lends itself to planting en masse as well as container culture. 60cm tall x 40cm wide. Prefers well drained average soils in full sun.